Instagram Stories Tips and Tricks For Your Business

If you are looking to build your business on Instagram these Instagram Stories tips and tricks will help you to get more followers. People love Instagram Stories and watch them every day. In fact, two times as many people watch Instagram Stories than they do Snapchat. This means if you are using Instagram Stories correctly your content is going to stand out and start driving new people to your profile.

10 Instagram Stories Tips and Tricks

#1 Post to your Instagram Stories at regular intervals.  Every new story you post pushes you to the top of your followers feed. So, posting a few times throughout the day will increase the chance that your followers will see your content.

#2 Mix up the type of content you post to stories. Use some video, some text, and some pictures to keep your followers interested and engaged.

#3 Stories should be brief. Save the super long, detailed content for IGTV.

#4 Add your location to your Instagram Stories.  Using location markers in your Instagram Stories can get you around 50% more views. Also including your location gives you a chance at being featured on Instagram’s location page.

#5 Use relevant hashtags on your Instagram Stories.  This allows you to come up in the hashtag searches and can add two times more views to your Stories.

#6 Do not type too much text on one story clip.  Build your text with a few lines spread out over multiple photos.  Not everyone is a speed reader or knows you can hold down on the screen to pause your post.  See Example below.

#7 Encourage people to turn on post notifications.  This way every time you post something, they will receive a notification.

#8 Use Stickers.  Stickers can make a regular post more fun. 

#9 Add Music to your clips. Make sure you use royalty free music so your videos don’t get taken down.

#10 Encourage people to message you. Having people direct message you sends a very strong signal to Instagram that your engagement rate is increasing.  This will make Instagram respond by pushing you to the front of your followers feed.

Bonus Hack: Make your content work longer for you by using highlight albums. Instagram Stories disappear after 24 hours but if you have content that you want your followers to be able to see forever you can add them to a highlight’s album.  To save a story, just view your own Instagram Story and then tap the “Highlight” button in the bottom right corner of the screen. You can then either add that story to a new highlight album or add it to an existing one.

Instagram Story Tips

When you put these 10 tips into practice, you will see a jump in the eyeballs on your content.

If you are stuck on what content to post to your Instagram Stories, I have got you covered.

Click here to get 20 ideas on what to post on your Instagram Stories. 

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