Building an email list for your business is important for any brand but especially if you sell a product or service. These tips will help you start off right or help you get on the path to success. While it’s true some emails go unopened, building your email list should be apart of your marketing strategy.
According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses. You might be wondering if everyone isn’t opening every email how can it be so effective?
Building An Epic Email List
First, everyone on your email list receives that email the same way straight into their inbox. There is no ranking system limiting your reach. With social media, you are in competition with the newsfeed and ads. Often content can get lost in the feed or due to ever-changing algorithms it may not be shown at all.
Second, you own it. It can’t be taken over or away. You do not own Facebook, Instagram, or a YouTube channel. If your social media gets hacked and you can’t get back into your account, you could lose contact with all of your followers. Also, social media accounts can be shut down by the social media platform, again leaving you with no way to contact your following. Having a good email list can mean if you get hacked/booted you just send out an email blast and can retrieve many of your followers or move them to another platform.
Third, it’s highly customizable. You can create an email on any subject, and add any content or links. It’s also incredibly inexpensive, easy to maintain and can be scheduled for easy distribution.
Forth, it has stood the test of time. Social media platforms change every day and what’s hot today might not be hot tomorrow. Some examples of this are Myspace and Vine — both of which were very popular at one time but are now gone and forgotten. Email isn’t going anywhere. In fact, your social media platforms realize this as using email is the main way it uses for sign up and to communicate with its users.
5 Tips for Building A Epic Email List For Your Business
1) Start now. Don’t wait until you think you are ready. You will learn as you grow and this is a very important step.
2) Get all your current customers on your list. All you need to do for this is simply ask them for their info. If you are using an email distribution system they will receive an opt-in email asking them if they want to opt in. Make sure you let them know to accept the invitation and add you to their email contacts so your emails don’t go to spam.
3) Start building a targeted email list. You can put an email sign up lists in places that make sense for your business. For example, if you work in the beauty industry, a good place to put an email sign up
4) Have an Opt-in Incentive. Give people a reason to give you their info. This is called a lead magnet and can be many things. Some examples
5) Use an email marketing service. An email marketing service will provide you with way more tools than your ordinary email provider.
Each service is different but here is a shortlist of my favorite features.
Bulk Emails- You can send emails to lots of people all at one time. With your traditional email providers, this isn’t possible.
Schedule Emails- You can schedule emails to go out when you want them to. Which means you don’t actually have to be at the computer to hit the send button.
Social Media Sharing Buttons- Adding a share feature in the body of your email content can increase click-through rates by 158 percent or more. Imagine how many people you could reach if your subscribers share a feature of your emails like a coupon code or a piece of content. All of their social contacts will see this message and if they are interested in it then you could get new subscribers/customers.
Reporting- You can see how many people got your email, what percentage of users opened it, and how many of them clicked on your links.
Opt-in Forms-Create forms you can use online to get peoples infomation.
A/B Testing- See which subject line gets the most opens by sending one subject line to a part of your email list and another subject line to another.
Email Automation- If someone clicks on a link in your email it can trigger other scheduled emails so no need to set reminders to send another email.
You can try the email marketing service I use for FREE for 30 days and check out all
It includes all features above and more with no upgrade fee at one of the lowest you can find. Also, it has an award-winning Customer Solutions team that’s available 24 hours a day, 7 days a week. From technical help to marketing advice, they are available around the clock to help customers succeed.
Building An Email List For Your Business
Most people need to be exposed to something 7 times before they make the decision to move forward.
Using email allows you to expose your targeted customers to your offers over time greatly increasing your conversion rate.
Today make the choice to be the business owner that doesn’t regret not building your email list sooner. Start today.
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