Do you know how to define your target market? If not, how do you expect to attract them? Lol.
There are tons of people in the world but once you know who you want as a customer it makes finding them a lot easier — mostly because you can focus your marketing on the exact people you are looking for. This works when you are meeting people face to face as well as online.
If you are marketing to everyone you are marketing to NO ONE!
The reason for this is that everyone has different interests, likes, and dislikes. If you haven’t defined your ideal customer, you will inevitably be drawing people to you and then pushing them away online or spending a lot of time offline in places where your ideal customer might not be.
Six Steps To Define Your Target Market
You can define your target market today just by simply answer the following questions. When answering these questions, you should not be broad. You want to define your ideal customer by being specific but not overly specific.
1) Age. (Should be a range of 20 years or less). Saying ages 18-80 is not a defined rage. This is way too broad.
2) Family. Is your ideal customer single, married, divorced? Do they have kids, how old are the kids?
3) Hangouts. Where does your ideal customer hangout? Where can you find them? List 5 places your ideal customer would frequent.
Example: If your ideal customer is a mom, they might have school-age or preschool children. Some places you would find them could be at school sporting events (soccer moms), kids game rooms, McDonald’s, parks, pizza restaurants or festivals.
4) Problems. What are their 5 biggest problems? What keeps them up at night? This is key for helping you build your approach on how you talk with them. If you have a solution to your customer’s problems, why wouldn’t they want your product?
Example: Let just use a mom again. Lack of time and money are two of the biggest ones in this category. In addition, if you are working with a weight loss program your ideal customer’s problem might be losing the baby weight.
5) Likes. What are their favorite things? Make a list of 10 things that your ideal customer likes.
Example: Your ideal mom customer might like things fast because they don’t have a lot of time, or maybe they like things that hold up well because their kids are always breaking things.
6) Wants. What do they want? List 5 things that your ideal customer may be looking for?
Example: Still staying with moms. Some of their wants might be more me time, to have more energy, or even to sleep better.
Now that you know the answer to these questions you can go out and find your ideal customers!
If you are marketing offline you can start looking for these people when you are out in public and began hanging out in target-rich environments. This cuts down on the time you must spend looking for people because you can target places where your ideal customers will be. Having the answer to all these questions also pays off big time when creating your social media post.
All you need to do is go online and look for a picture of someone that represents your ideal customer. Keep that picture on your computer and look at it before you craft a social media post or take a picture. By looking at that photo you will have a focal point of who you are talking to making it easier for you to craft your messages to attract your ideal customer on social media.
With these tips, you can work smarter not harder, and really isn’t that what we all want?
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