With the WHO announcing a global pandemic, lots of small business owners are wondering how they will be able to conduct business during a pandemic. It could be that you can’t get products to your customers due to a shorting of supplies or that you may have to look for other ways to service your customers. No matter what the issue seems to be, you as a business owner need to show up for your followers and customers. That is why I am going to be giving you 7 tips on how you can best conduct business during a pandemic.
How To Conduct Your Business During A Pandemic
#1 Promote online shopping. If you have seen the news you know that stores are temporarily becoming sold out of some products. That, along with the super long lines, is driving more people online to buy the items they need. If you have a website, make sure you promote it as an alternative to traditional shopping.
#2 Be careful of what you share on social media. It is important to note while most people will be perfectly fine, there will be some families who are affected. Be sensitive to what you share and try to only share content that gives people hope and lifts them up. While it might be funny to you to share a meme or funny gif, it might not be to some of your followers.
#3 Don’t share fake news. If you share a blog article that Facebook deems to be “fake” even if it was just posted to be funny, Facebook will put a big sign over it that says: Partly False Information. See the picture below for what it looks like. This will then affect how the algorithm prioritizes your post and it will start to downgrade future posting.
#4 Show up and be positive. We have tons of unhappy and unpleasant news in our life right now and the last thing we need is more negativity. Show up for your followers and customers online and let them know you are there for them. Share positive quotes, do Facebook lives where you share helpful tips or send a message of love to people you care about.
#5 When a product shorts, offer an alternative. If you have an issue with your products shorting, be prepared to offer an alternative your customers will love. Highlight the benefits of the product and why you think it will best suit their needs. If you have a restock date, let the customer know about that and maybe give them a discount on the alternative product.
#6 Promote products you do have that will help during this time. This could be anything from health and wellness products, to relaxation products or hand soap and sanitizers. Make sure you do this with compassion and that you highlight the benefits of how your product works.
For example: Some company’s sell products you can put in water to give you an extra boost of hydration. Promote this benefit to your customers. Maybe you sell hand soap. Let your customers know they can get the products from you online and have them shipped to their homes to avoid waiting in lines.
#7 Share opportunities to make money. Does your product or service have an affiliate link that others can get? If so, let them know if they are looking for a way to earn money from home, you can help them with that. At this current time, some people are finding themselves temporally out of a job due to the fact their company might be closed temporarily to the public. If they can earn money sharing products they love online from the comfort of their home, this could be a great opportunity for them.
Above all: Stay calm, wash your hands and digitally share love with your customers and followers.
Personal Note: I want to let you know I am here for you. If you need help with your business, reach out to me on Facebook or email me. We will get through this together. All my love, Carla
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