Creating curiosity posts for your business is a great way to get engagement and promote your products at the same time.
If your social media accounts are only about selling items to your following, your feed will look like one long-running ad or infomercial.
This turns people off and will not give you the results you are looking for.
However, if you mix in the curiosity post method with other posts you can sell your products without appearing salesy.
Creating Curiosity Posts For Your Business
A curiosity post is talking about something without using a product or company name in a way that sparks people’s interest and gets them to reach out to you.
When you don’t give away all the information, it forces people to interact with you to get all the details.
This engagement signals the social media algorithms that your post is interesting which means it will show your post to more people.
Think of creating curiosity this way: Would you just watch the first half of a movie or want to hear only the first half of a story?
No! Because as humans we are naturally curious and want to know the end.
Personally, only hearing half of a story drives me crazy!
When thinking about posting, your mindset should be this: if people want to know what your product or business is, they must talk to you!
You hold the end of the story.
Create Curiosity Posts By Thinking In Terms Of Benefits.
When you are crafting your curiosity post, think in terms of benefits.
How will it make their life better? What will they get out of it? Why should they care what you have to offer?
This is a great way to communicate online what your potential customers would be getting from doing business with you.
It’s about painting a picture of what their life could look like.
Curiosity Post Topic Ideas
All posts should be free of logos and product names.
Product Success Stories: These can be your stories or someone else’s. Have you or a customer lost weight with your product? Do you have people asking you if your lashes are fake when they are 100% real? These are just a few ideas of the benefits your products can give people.
Product Promotions: Post a picture with your product (make sure the name of the product is hidden) with a catchy caption.
Some examples are: “I have as much energy as my 5-year-old. One capsule makes my mommy burn-out go away!” or “I used to think I didn’t have time to take care of my skin, but that isn’t the case! With these face masks, I don’t need to stop my entire day to pamper myself.”
Business Photos: Share your experience and get them thinking about what their life would look like if they worked with you.
Educational: Teach people something and include your product as one of the steps. The quickest way to become an authority is to teach others.
Some examples are: If you are in health and wellness, post something about how to lose weight; if you’re in skincare, you can write tips on how to take care of your skin; or if you’re in finances, teach about budgeting.
Make sure you don’t tell people what the item is and if you are demonstrating it in a video, keep the name covered.
Don’t freak out if you don’t see instant results, the magic is in being consistent!
Let me know in the comments below what curiosity posts have worked best for you in your business.
Lastly, I hope this was helpful to you and if you got value please share it with your team or others who might benefit.
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