I am sure you have heard how effective video marketing is with Facebook Live videos receiving 5X more engagement than standard photos or posts.
So whether you’re trying to get more leads in the door or looking to increase interactions with your current customers, Facebook Live is a tool you should be using.
I understand live video can be scary especially if you don’t know what you’re doing but have no fear I have you covered.
Below you will find a full guide on how to successfully host Facebook live videos like a pro even if you aren’t.
How To Successfully Host Facebook Live Videos Like A Pro
#1 Prepare. Pick a subject and make some notes. DO NOT just wing it especially not at first. This will help you stay on topic and deliver your message seamlessly.
#2 Promote your live before you broadcast. This will help you generate interest before you go live greatly increasing your chances of people joining you.
#3 Set Up Your Shoot Location. Pick a place with a clean background (No messy rooms or random people in the background), minimal background noise so you can be heard clearly, and good lighting (outside, facing a window, or just buy some decent lighting.). To get what I use click here.
#4 Get yourself looking cute. This doesn’t mean you have to get super dressed up. Just look put together and polished.
#5 Make sure you have a good connection. WiFi tends to work best, but if you can’t find a nearby network, you’ll want a 4G connection. If you have a weak signal, the ‘Go Live’ button will be grayed out.
#6 Create a catchy description that tells what your live is about. Something that will make people want to watch or peak their interest.
#7 Position your phone correctly! NEVER, NEVER, EVER HOLD THE CAMRA DOWN! This is probably my #1 video tip out of all these tips. If you don’t do anything else in this guide please, pretty please stop holding the camera down. This angle is bad for everyone. It is for real everyone’s most unflattering angle. It also psychologically appears that you are talking down to people just because of a camera angle. Plus, if all that isn’t enough, we can see straight up your nose. And hey if you have filmed a few videos like this don’t feel bad I have done it too, but you know what they say: ” When you know better you do better.”. The perfect angle for your camera is to be held up and pointed down. You can do this with your arm or with a phone tripod. Click here to see my favorite one.
#8 Smile and hit that live button.
#9 Introduce yourself and tell the audience what you plan to cover. This will give your viewers a chance to join you online as well as give your replay watchers an intro that is something other than dead silence.
#10 Ask your viewers to share and if they do give them a shout out. I like to say if you get value please share this video and type shared in the comments section and if I am live, I will give you a shout out. I also thank them for sharing.
#11 Encourage comments and other feedback. Ask questions or ask people to heart the video if they agree with what you are saying.
#12 Interact with your live viewers. Say hello to commenters by name and respond to their comments live. Your audience will be thrilled to hear you mention their name and answer their questions.
#13 Broadcast for at least 10 minutes. The longer you broadcast, the more likely people are to discover and share your video with their friends on Facebook.
#14 End with a call to action and closing line. After the broadcast, what do you want your viewers to do? Reach out to you for more information? Visit your website for a discount code? Share the recording on their page? Whatever it may be, be sure to leave your viewers with a call to action. Also, add a closing line that signals the end of the broadcast. You can use things like “Thanks for watching!” or “I’ll be going live again soon.” Make sure after you have wrapped up you wait a few seconds until you hear the “ping” indicating your broadcast is complete.
#15 Pin your post to the top of your news feed. You can pin your live video to the top of a Facebook page or group to get it more interaction. Taking advantage of this ensures it’s the first thing people see when visiting your page or group.
#16 Give your video a good cover. You can upload a cover or you can just select your best video frame to be your cover by clicking the edit button after your video is over.
#17 Add Captions to Your Video. This will get you more viewers as not all the time can we watch a video with the sound on. Viewing videos without sound is quite common nowadays. You can easily add captions to your Facebook video by generating them through Facebook. Just click the edit tab after your video has ended and look for the captions tab.
#18 Promote Your Video After the Fact. Share your videos on your own profile and in any of your self-hosted Facebook groups.
Pro Tip: After your first live video keep experimenting with your next live videos. Try different days of the week and times to find the perfect time for your audience.
How To Successfully Host Facebook Live Videos Like A Pro
With the tips above in mind, you should have everything you need to start broadcasting live on Facebook like a pro today.
What do you think? Have you used Facebook Live video? What tips can you share? Please share your thoughts and plans in the comments below!
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