How To Write A Mission Statement For Your Brand

Having a mission statement for your brand allows everyone to know what your business purpose is.  It tells people what your brand is about and what others will get out of doing business with you. A good mission statement has 3 parts. It needs to describe what your brand does, how its benefits others, and why you do what you do.

Writing A Mission Statement For Your Brand

There are 2 formulas for this and they are both simple:

Benefit + Benefit – Without Problem Or Solution + Solution = Desired Outcome

Here are 2 examples of how each formula works.

Benefit + Benefit – Without Problem

IKEA: Offering a wide range of well-designed, (Benefit) functional home furnishing products (Benefit) at prices so low that as many people as possible will be able to afford them. (Problem).

Solution + Solution = Desired Outcome

If you have been following me then you probably already know what mine is, but I will list it here for you as an example.

I help entrepreneurs and small business owners leverage the power of social media (Solution) to build their business online (Solution) so they can live the laptop lifestyle (Desired Outcome).

How To Write A Mission Statement For Your Brand

Pretty simple right?!?

You know what you are getting from both examples.

Once you have crafted your mission statement you want to start using it right away.

Make sure when you are creating content you think: “Does this appeal to my target audience?” and “Does it fit within my mission statement?”

Without knowing these two key insights you are just blindly creating content hoping it works out.

This is not an effective strategy and leads to a feeling of being overwhelmed and not knowing what to post.

Besides using your mission statement in your content planning you should also keep your mission statement somewhere that people can see it often. 

You want it to be front and center in the minds of everyone who works in or interacts with your business.

How To Write A Mission Statement For Your Brand

I have mine printed out and posted in my office as well as listed everywhere on social media (example my Facebook page cover photo).

You can shorten it up a bit if you need to for places like your Instagram bio.

Your mission statement is also a great way to respond when someone asks you what you do for a living.

It just sounds so much better than: “I sell (insert your company name or product)”

The latter makes you sound like a salesperson from which people run away, where the first one lets people know what you do and if they are interested, then leads to more conversation.


Now that you know how to write a mission statement for your business sit down and create one today.

This was so powerful for my business and I hope you take it and make it work for you!

Carla Lytle


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