Facebook’s newest algorithm change prioritizes content from Groups mainly because they have what Facebook calls the most “meaningful interactions” or engagement.
However, if you are not seeing an uptick in the number of group members liking and commenting on your posts then it could be what you are posting.
So, if you change what you post then, in turn, you will also change your engagement.
6 Post Ideas to Increase Engagement
Engagement Post Idea #1: Welcome New Members
This is an easy post you can use each week to get your members to engage with each other. Encourage your old members to welcome your new members in the comments section of the post. This will help your new members feel included and comfortable making them more likely to engage with the members in the future.
Bonus Tip: Also ask new members to introduce themselves. These types of posts will help your old members relate to your new members.
Engagement Post Idea #2: Post Polls
Engagement happens naturally when you post a poll because they allow your group members to quickly share their votes instantly. A great poll idea is to identify a current trend in your niche and create a poll based on that.
Engagement Post Idea #3: Ask Questions
There are 2 types of questions you can ask to get more engagement in your group: Closed questions (members respond with a straight ‘Yes’ or ‘No’), Open-ended questions (ones where people share a few sentences to paragraphs). Questions can be anything but should be related to the overall theme of your group. A great added benefit of asking questions is your members will be able to see what others have to say and begin to relate to each other.
Engagement Post Idea #4: Testimonials
People love to hear stories and getting your members to share their testimonials can have a huge impact on your engagement. If you don’t have members actively sharing testimonials, reach out to some of your most active members and simply ask them to share. Once your members start to see others sharing, they will be more inspired to share as well. As a bonus, ask your members to share any before and after pictures as well.
Engagement Post Idea #5: Challenges
Challenges can be as creative as your imagination allows them to be, just make sure you keep them simple. The best thing about challenges is they basically guarantee engagement as members will check in on a post every day for as long as the challenge runs. To close the challenge, offer an incentive, like a special discount offer or giveaway. Don’t be afraid to play around and test different things to see what works best for your group.
Engagement Post Idea #6: Monthly Live Showcase
One time a month do a live video showcasing some of your items as well as any new products you have to offer. As a bonus for more engagement, give away one of your products or samples to one lucky viewer.
6 Post Ideas to Increase Engagement on Your Facebook Group
Which one of these post ideas are you going to go out and implement? Or are you already using some of them? If so, which one? Let me know in the comments below! And if you found value please share this with your teammates! You never know who might need to hear this!
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