How To Use Facebook Groups To Build Your Business

Facebook groups are great for building your business because they allow you to connect with new people. 

In fact, groups are so popular right now that almost everyone belongs to and is active in at least one group, if not more.

So, if you are wanting to market your product or service to a target-rich group of people then a Facebook group is a free, easy, and effective way to do that.

However, you don’t want to start any old group, you want to start a niche group for maximum effectiveness. 

A niche Facebook group is one that contains users who all share the same common interest.

9 Steps To Setting Up Your Niche Facebook Group

#1 Pick You Niche. Starting a Facebook group around your niche allows you to connect with your target audience easily without seeming salesy. Your niche is NOT your company or product name. It is a community built around a common interest. If you do build a group around a business name when new people see it, they will be less likely to join because they will see it as you only wanting them to buy something. That is not what the focus of your group should be. The focus of your group should be about building a community of people who have a common interest that your product or service would naturally fit into.   

Pro Tip: Being the leader of this type of community allows you to connect with people who are interested in your niche and periodically market directly to them.  Do not focus your group around selling to your community. Instead, focus on providing value and building your community. Then occasionally mix in what you have to offer with your other content.

HOW TO USE FACEBOOK GROUPS TO BUILD YOUR BUSINESS

#2 Give your group a good name. Your name should be fun and easy to remember without using your company name.

#3 Add a brief description of what your group is about. You want people to understand what your group is about and what they will get out of it.

#4 Make your group private. When you do this, it encourages people to join to be able to see the content.  When someone joins (unless they turn their notifications off) they are notified of group activity.  This means your group’s engagement will be better than if you have it set to public.

#5 Add your group rules.  Make sure the rules are clear so you don’t have any interactions in your group that you don’t want. This also gives you a reason to remove someone when if they violate them.

How To Use Facebook Groups To Build Your Business

#6 Create a cover photo. You can create a beautiful cover photo for your group for FREE with Canva. Canva is a free website that lets you design graphics for social media.  Make sure your cover photo relates to the group topic but isn’t branded to your company (no company name).

#7 Add a pinned post to the top of your group.  This can be a video or a regular post that just gives more info about what the group is all about.  You can also relist any rules you created for your group here. Make sure this post is about them and what they can get from staying in your group.

How To Use Facebook Groups To Build Your Business

#8 Let people know they can join. Once you have it all set up, send out a message and/or do a live video on your Facebook page letting everyone know you just started a new Facebook group and anyone interested in ______ (Fill in the blank with your what your group is about, not your company or product name.) should join.

#9 Start Posting. You don’t want to post all the time in your group as this might cause people to cut off the notifications to your group. A good rule of thumb is 1- 2 times a day. Make sure you also respond to all comments in your group so your members feel like they are important to you.

How To Use Facebook Groups To Build Your Business

Now is the time to start thinking about what your group should be focused around and start building it.

When you first start your group don’t get discouraged it if takes a while to build.

Take this time to get into the routine of posting in your group every day or schedule posts in that group every day even if you don’t have a lot of members.

This is called practice.

You don’t want to wait until you have a ton of members to try to get in your posting rhythm.

If you share your goal with someone else, you are two times as likely to accomplish it. So, drop me a comment and share with me what your niche Facebook group is going to be.  

Want even more tips and tricks from me?

Carla Lytle

Each Monday I post new pieces of training on my blog to keep you inspired and educated!

I also am live on my Facebook Page on Mondays at 8 pm EST providing training and answering your questions. 

Make sure you like the page and set notifications to see first so you don’t miss out on anything!

For on-demand training now head over to my YouTube Channel!

    3 replies to "How To Use Facebook Groups To Build Your Business"

    • Cassandra W Lavender

      Carla you are brilliant. I was just thinking of building a customer page this morning. I became overwhelmed because I just didn’t know how to start. My Facebook page and group are just sitting there. I could not move forward for fear I would create something that would not work.

      Thank you for this beautiful blog and this beautiful lesson. It is a God-send and a confirmation that I was on the right track.

      Each and every line of this blog post is golden and crystal clear just like you.

      God bless you!

      • carlalytle

        Super happy this has helped you! Now go out and kill it! I know you can! <3 Carla

    • […] If you are looking for a little more than just selling to a few friends online, the second step is to build a group or your very own online community. Facebook groups offer you a way to connect people who might be interested in your product, service or opportunity to each other and you on a deeper level.  In this space, you would be providing your following more information about your business, giving them tips, and in general building a bigger connection with them while keeping your profile free of spammy links. Also having a Facebook group can save you tons of time and if set up right it can sell items for you.  If you just have a profile you may find yourself having to have lots of long conversations with people where you have to say the same thing 100’s of times.  Having your Facebook group set up with helpful videos and customer testimonials can allow you to point to the group to help you convert customers and reduce the stress associated with high-pressure sales techniques. To get more information on the first group you should start click here. […]

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