With there being so many different social media platforms you can use to build your business, often business owners don’t know where they should be spending their time.

Here is the truth…it honestly doesn’t matter which one you pick.

I know that’s a shock, right? But it’s true.

You can be successful on Twitter, Instagram, Facebook, Youtube, Pinterest, and the list goes on and on.

The platform you chose doesn’t matter but the work you put into it does.

What Social Media Platform Is The Best For Your Business

The big mistake many small business owners make is trying to be everywhere all at one time, not mastering any platform.

I am not saying that eventually, you shouldn’t branch out to more platforms.

I am just saying get good and consistent at building on one platform before moving on to another.

So, the next question that comes up is, well where should I start?

What Social Media Platform Is The Best For Your Business

Everyone has their own opinion, but I personally think it should be the platform you are the most comfortable with or interested in.

Why? Because it is going to be the easiest to master which will get you results faster.

Now let’s just say you have already gotten good at consistently posting and getting engagement on one social media platform and you are looking to add another one.

The first thing to think about is what platform will your targeted customers or team members be the most concentrated on so you can make the biggest impact.

If you don’t already have an idea of who your target customer is click here for an article that will help.

Below is a list of each of the top 4 biggest social media platforms and what content you can create on them. *** As of 2019***

This information, along with knowing your target customers, will help you decide where to branch out to next.

What Social Media Platform Is The Best For Your Business

#1 Facebook – 2.23 Billion

Pros: Biggest social media site in the world. Easy to get started on.

Content Format: Text, Images, Videos, Live Videos, and Stories.

Ages of Users: All Age Ranges (Lower on the 65+ age category)

#2 YouTube – 1.9 Billion

Pros: Second biggest social media site and the second largest search engine after Google.

Content Format: Videos

Ages of Users: All Age Ranges

#3 Instagram – 1 Billion

Pros: Super shoppable and is becoming more and more a destination for shopping.

Content Format: Photos, Videos, Stories, and Live Videos

Ages of Users:  72% of 13-17-year-olds, 64% of 18-29-year-olds, 40% of 30-49-year-olds, 21% of 50-64-year-olds and, 10% of 65+-year-olds

#4 Twitter – 335 Million

Pros: Only allows 280 characters in a tweet so your messages can be short and sweet!  It still functions when Facebook and Instagram are down.

Content Format: Short Text, Images, and Videos

Ages of Users:  32% of 13-17-year-olds, 40% of 18-29-year-olds, 27% of 30-49-year-olds, 19% of 50-64-year-olds and, 8% of 65+-year-olds.

What Social Media Platform Is The Best For Your Business

This is just a shortlist of the biggest social media platforms but that doesn’t mean you couldn’t totally go another direction.

Maybe you feel like more of your potential customers would be on Snapchat…then go build there.

It really is up to you to decide what’s best for your business.

Take it slow.  Master one platform at a time and when you build big enough to take on a bunch of social media platforms, be prepared to hire help.

The most important thing to remember is whatever platform you chose, be prepared to be consistent and put out good thoughtful content. 

Did you get value? If you did share the love on social media and help someone else!

Want even more tips and tricks from me?

Carla Lytle

Each Monday I post new pieces of training on my blog to keep you inspired and educated!

I also am live on my Facebook Page on Mondays at 8 pm EST providing training and answering your questions. 

Make sure you like the page and set notifications to see first so you don’t miss out on anything!

For on-demand training now head over to my YouTube Channel!

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